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The media landscape has changed drastically over the past decade, with journalists venturing outside traditional media and legacy publications. Inkhouse is joined by Alex Wilhelm of Cautious Optimism, Alex Konrad of Upstarts Media, Polina Pompliano of The Profile, and Tanya Dua of LinkedIn News to discuss their journeys as Substack and alternative media authors in today’s evolving alternative media landscape, touching on everything from launching and scaling their platforms to how PR pros and journalists can best work together to thrive in media today.